We offer brand new, eco-friendly, and organic clothing, designed to make a real difference. Contrary to popular belief, we do not sell second-hand items—because second-hand fast fashion is neither sustainable nor fair.

One of the biggest myths in greenwashing today is the idea that second-hand fast fashion is eco-friendly. Let’s be honest: people buy it because it’s cheap, but when they buy new clothes, they’re often still choosing fast fashion.

True change in the industry starts with choosing new clothing made from organic, sustainable materials. That’s how we make a positive impact.


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Authentieke fair & eco kledingwinkel van een mama en zoon in hartje Gent, recht onder 't Belfort. Modieus & bewust, gemaakt met respect voor mens en milieu. Zelfstandig geopend in 2016 na 6 jaren fair en eco retail ervaring.
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Conscious living, Fair & eco! A warm independent friendly mom & son store in the centre of GENT. We offer certified fairtrade, eco friendly and organic clothing, shoes, accessories and garments for women, men and kids.
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